{"id":1578,"date":"2021-03-16T14:34:47","date_gmt":"2021-03-16T14:34:47","guid":{"rendered":"https:\/\/voteforpolicies.org.uk\/?page_id=1578"},"modified":"2023-12-01T14:47:17","modified_gmt":"2023-12-01T14:47:17","slug":"strategy","status":"publish","type":"page","link":"https:\/\/voteforpolicies.org.uk\/strategy\/","title":{"rendered":"Strategy"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1578\" class=\"elementor elementor-1578\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-67e6fa23 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"67e6fa23\" data-element_type=\"section\" id=\"simple\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-26fc8ddd\" data-id=\"26fc8ddd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-47a75236 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"47a75236\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.12.1 - 02-04-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h3 class=\"elementor-heading-title elementor-size-default\">Our strategy<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f191576 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"2f191576\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Our society thrives when we are better able to connect with each other and with the institutions that shape our lives. We believe that more equal representation and more effective accountability is the way to address the challenges of our time, and make Britain a better place to live for everyone. <\/h6>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9d2b39d\" data-id=\"9d2b39d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3c8819c1 elementor-widget elementor-widget-image\" data-id=\"3c8819c1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.12.1 - 02-04-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/voteforpolicies.org.uk\/deep-democracy\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"542\" src=\"https:\/\/voteforpolicies.org.uk\/wp-content\/uploads\/2023\/04\/dreamstime_m_166924533-applauding-1024x542.png\" class=\"attachment-large size-large wp-image-2200\" alt=\"\" srcset=\"https:\/\/voteforpolicies.org.uk\/wp-content\/uploads\/2023\/04\/dreamstime_m_166924533-applauding-1024x542.png 1024w, https:\/\/voteforpolicies.org.uk\/wp-content\/uploads\/2023\/04\/dreamstime_m_166924533-applauding-300x159.png 300w, https:\/\/voteforpolicies.org.uk\/wp-content\/uploads\/2023\/04\/dreamstime_m_166924533-applauding-768x406.png 768w, https:\/\/voteforpolicies.org.uk\/wp-content\/uploads\/2023\/04\/dreamstime_m_166924533-applauding-1536x812.png 1536w, https:\/\/voteforpolicies.org.uk\/wp-content\/uploads\/2023\/04\/dreamstime_m_166924533-applauding-76x40.png 76w, https:\/\/voteforpolicies.org.uk\/wp-content\/uploads\/2023\/04\/dreamstime_m_166924533-applauding-151x80.png 151w, https:\/\/voteforpolicies.org.uk\/wp-content\/uploads\/2023\/04\/dreamstime_m_166924533-applauding-394x208.png 394w, https:\/\/voteforpolicies.org.uk\/wp-content\/uploads\/2023\/04\/dreamstime_m_166924533-applauding-915x484.png 915w, https:\/\/voteforpolicies.org.uk\/wp-content\/uploads\/2023\/04\/dreamstime_m_166924533-applauding-1240x656.png 1240w, https:\/\/voteforpolicies.org.uk\/wp-content\/uploads\/2023\/04\/dreamstime_m_166924533-applauding.png 1717w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-72cb553c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"72cb553c\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4ac04506\" data-id=\"4ac04506\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f82b34e elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"f82b34e\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Yet 43% of the electorate \u2013 24 million people \u2013 did not vote in the 2019 general election. This suggests that something has fundamentally gone adrift with democracy in the UK.\n\nOur mission is to provide UK citizens with the tools and support they need to engage and actively participate in democracy. Our strategy is underpinned by our DEEP Democracy engagement model. Over the next five years we intend to grow the organisation, broadening and deepening the reach of our work.<\/h6>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5e170633 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5e170633\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5a97aead\" data-id=\"5a97aead\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0e12034 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"0e12034\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The work we do distinguishes between...<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4cc40296 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4cc40296\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-fd27f0b\" data-id=\"fd27f0b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6c4fd6a4 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"6c4fd6a4\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Under-representation<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a725b2 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"4a725b2\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Those groups that are not engaged, less likely to vote, and therefore under-represented by our governments. These are complex to identify, but we know include low-income groups, some minority ethnicities, renters and younger people - and where they intersect.<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f2bc450\" data-id=\"f2bc450\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2111ae5e elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"2111ae5e\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Mis-representation<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-309a8684 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"309a8684\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">People who do vote but are not necessarily clear about what the different parties stand for. Without unbiased information we cannot make an informed choice and hold parties to account for their promises. <\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5d40c8db elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"5d40c8db\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2b5b42c3\" data-id=\"2b5b42c3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1cc38fa6 elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"1cc38fa6\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Partnerships for insight, networks for scale<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-179ee767 elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"179ee767\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">On its own, no single organisation can deliver this kind of change at this kind of scale. That's why, core to our plan, is partnering with organisations who represent specific voter groups, and enabling them and all others in their sector to use our tools and services on their own websites - as if they were their own. It's also through these partnerships that we will gain the insight necessary to build the right services, and continually improve them.<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e8a52f8 elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"e8a52f8\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">This approach is the only way we can expect to achieve the scale necessary to meet the challenge. It forces greater collaboration, and leverages the reach of existing networks of organisations who are supporting the most marginalised voter groups.<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f5411b2 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"f5411b2\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b734fae\" data-id=\"b734fae\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1ae5549 elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"1ae5549\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Goal and objectives<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-482555e elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"482555e\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Our plans are ambitious, and recognise that investment is needed to take the Vote for Policies work to the next level. To create the change we want to see in the UK, we need to be able to:<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd06e1b elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"dd06e1b\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/voteforpolicies.org.uk\/wp-content\/plugins\/elementor\/assets\/css\/widget-icon-list.min.css\">\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Build key partnerships to reach specific voter groups and test new products<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Provide greater breadth and depth of information (in line with our DEEP Democracy&nbsp;model)<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">More actively promote our services<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-411e0dd elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"411e0dd\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Our strategy recognises that the change we seek is not a rapid process. Our long-term goal therefore looks to a ten-year horizon while our strategic objectives relate to what we plan to achieve within the next five years.<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-40133b33 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"40133b33\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-54d3dedd\" data-id=\"54d3dedd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f2a1f6c elementor-widget elementor-widget-text-editor\" data-id=\"f2a1f6c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.12.1 - 02-04-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><!-- wp:paragraph --><\/p>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading --><\/p>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p><!-- \/wp:paragraph --><!-- wp:list --><\/p>\n<p><!-- \/wp:list --><!-- wp:paragraph --><\/p>\n<p id=\"block-e41a2130-2b6a-48ae-953d-8e11829b6c5f\">\u00a0<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p id=\"block-296f73c3-979e-4299-8e65-bf0b8874c57c\"><span class=\"has-inline-color has-cyan-bluish-gray-color\">LONG TERM STRATEGIC GOAL<\/span><strong><span class=\"has-inline-color has-cyan-bluish-gray-color\">:<\/span><\/strong><br \/><em><strong>To improve representation and accountability in UK democracy by 2030<\/strong><\/em><\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p id=\"block-ed6cb34c-3f6c-4999-96f8-545479f5dccb\">Indicators of success will include:<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:list {\"ordered\":true} --><\/p>\n<ol id=\"block-50454581-1e6d-4e36-a14a-91165800a9e6\">\n<li>Increase in turnout at elections (local and national).<\/li>\n<li>Increase in turnout and engagement within key groups that are currently under-represented.<\/li>\n<li>Increase in engagement with policy debate among people who do vote<\/li>\n<\/ol>\n<p><!-- \/wp:list --><!-- wp:paragraph --><\/p>\n<p id=\"block-c927fd8d-6724-48a4-a9b9-f032eba66dd6\"><span class=\"has-inline-color has-cyan-bluish-gray-color\">STRATEGIC OBJECTIVE #1:<\/span><br \/><strong>Increase democratic engagement among 3-5 key groups currently under-represented in the democratic process by 2025<\/strong><\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p id=\"block-77069df9-3354-411e-ada8-453d91eb8e86\">Indicators of success will include:<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:list {\"ordered\":true} --><\/p>\n<ol id=\"block-a5a16228-772b-4a35-92d0-378dd32a8961\">\n<li>Uplift from baseline participation among targeted groups<\/li>\n<li>Uplift from baseline turnout among targeted groups<\/li>\n<li>Uplift in discussion of issues facing these groups in public policy debate<\/li>\n<\/ol>\n<p><!-- \/wp:list --><!-- wp:paragraph --><\/p>\n<p id=\"block-cce79918-0a28-4cc1-bf07-f71ff31eae0f\"><span class=\"has-inline-color has-cyan-bluish-gray-color\">STRATEGIC OBJECTIVE #2:<\/span><br \/><strong>Improve the level of engagement with policy debate among people who do vote, reaching 15% of the electorate with our services by 2025.<\/strong><\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p id=\"block-00d497ab-8b1d-40ce-9775-02cf8284593e\">Indicators of success will include:<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:list {\"ordered\":true} --><\/p>\n<ol id=\"block-9e3ef476-8a01-45df-979f-18095dbad901\">\n<li>Uplift in number of people using information services such as election survey and manifesto tracker<\/li>\n<li>Uplift in community engagement in holding representatives to account<\/li>\n<li>Increase in public policy discussion and debate in public\/ community\/ social media forums<\/li>\n<\/ol>\n<p><!-- \/wp:list --><!-- wp:columns --><\/p>\n<div class=\"wp-block-columns\">\n<p><!-- wp:column --><\/p>\n<div class=\"wp-block-column\">\n<p><!-- wp:paragraph --><\/p>\n<p>If you&#8217;d like to know more about our work or provide feedback on our approach, please <a href=\"https:\/\/voteforpolicies.org.uk\/contact\/\">get in touch<\/a>.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<\/div>\n<p><!-- \/wp:column --><\/p>\n<\/div>\n<p><!-- \/wp:columns --><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-24f98b9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"24f98b9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f6512d5\" data-id=\"f6512d5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3c00bde2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3c00bde2\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;shape_divider_top&quot;:&quot;curve-asymmetrical&quot;,&quot;shape_divider_top_negative&quot;:&quot;yes&quot;,&quot;shape_divider_bottom&quot;:&quot;curve-asymmetrical&quot;,&quot;shape_divider_bottom_negative&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"elementor-shape elementor-shape-top\" data-negative=\"true\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M615.2,96.7C240.2,97.8,0,18.9,0,0v100h1000V0C1000,19.2,989.8,96,615.2,96.7z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" data-negative=\"true\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M615.2,96.7C240.2,97.8,0,18.9,0,0v100h1000V0C1000,19.2,989.8,96,615.2,96.7z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-207765b5\" data-id=\"207765b5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1c6c2a39 elementor-widget elementor-widget-spacer\" data-id=\"1c6c2a39\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.12.1 - 02-04-2023 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64bc24ee elementor-widget elementor-widget-spacer\" data-id=\"64bc24ee\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e8110ef elementor-view-default elementor-position-top elementor-invisible elementor-widget elementor-widget-themo-header\" data-id=\"3e8110ef\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"themo-header.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"th-header-wrap\">\n        <div class=\"elementor-icon-box-wrapper \">\n                            <div class=\"elementor-icon-box-content\">\n                    <h2 class=\"elementor-icon-box-title\">\n                        What our users say...                    <\/h2>\n                                        <p class=\"elementor-icon-box-description\"><\/p>\n\n                                    <\/div>\n            <\/div>\n\n        <\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6f8efcb8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6f8efcb8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-2440147a elementor-invisible\" data-id=\"2440147a\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b6faa69 elementor-widget elementor-widget-testimonial\" data-id=\"b6faa69\" data-element_type=\"widget\" data-widget_type=\"testimonial.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.12.1 - 02-04-2023 *\/\n.elementor-testimonial-wrapper{overflow:hidden;text-align:center}.elementor-testimonial-wrapper .elementor-testimonial-content{font-size:1.3em;margin-bottom:20px}.elementor-testimonial-wrapper .elementor-testimonial-name{line-height:1.5;display:block}.elementor-testimonial-wrapper .elementor-testimonial-job{font-size:.85em;display:block}.elementor-testimonial-wrapper .elementor-testimonial-meta{width:100%;line-height:1}.elementor-testimonial-wrapper .elementor-testimonial-meta-inner{display:inline-block}.elementor-testimonial-wrapper .elementor-testimonial-meta .elementor-testimonial-details,.elementor-testimonial-wrapper .elementor-testimonial-meta .elementor-testimonial-image{display:table-cell;vertical-align:middle}.elementor-testimonial-wrapper .elementor-testimonial-meta .elementor-testimonial-image img{width:60px;height:60px;border-radius:50%;-o-object-fit:cover;object-fit:cover;max-width:none}.elementor-testimonial-wrapper .elementor-testimonial-meta.elementor-testimonial-image-position-aside .elementor-testimonial-image{padding-right:15px}.elementor-testimonial-wrapper .elementor-testimonial-meta.elementor-testimonial-image-position-aside .elementor-testimonial-details{text-align:left}.elementor-testimonial-wrapper .elementor-testimonial-meta.elementor-testimonial-image-position-top .elementor-testimonial-details,.elementor-testimonial-wrapper .elementor-testimonial-meta.elementor-testimonial-image-position-top .elementor-testimonial-image{display:block}.elementor-testimonial-wrapper .elementor-testimonial-meta.elementor-testimonial-image-position-top .elementor-testimonial-image{margin-bottom:20px}<\/style>\t\t<div class=\"elementor-testimonial-wrapper\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial-content\">\u201cThis survey has actually prompted me to vote.\u201d<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-testimonial-meta\">\n\t\t\t\t<div class=\"elementor-testimonial-meta-inner\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-details\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-name\">SJ<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-48d0b05b elementor-invisible\" data-id=\"48d0b05b\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_delay&quot;:100}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-57bb1088 elementor-widget elementor-widget-testimonial\" data-id=\"57bb1088\" data-element_type=\"widget\" data-widget_type=\"testimonial.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-testimonial-wrapper\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial-content\">\u201cI am 36 and have never voted because I have never been able to gather the information I need to make an informed choice. Thanks to this site I will vote this year!!\u201d<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-testimonial-meta\">\n\t\t\t\t<div class=\"elementor-testimonial-meta-inner\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-details\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-name\">LM<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-46ac343b elementor-invisible\" data-id=\"46ac343b\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8526d1a elementor-widget elementor-widget-testimonial\" data-id=\"8526d1a\" data-element_type=\"widget\" data-widget_type=\"testimonial.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-testimonial-wrapper\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial-content\">\u201cYour site has done more to restore my faith in democracy than anything else in the build up to this election\u201d<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-testimonial-meta\">\n\t\t\t\t<div class=\"elementor-testimonial-meta-inner\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-details\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-name\">SB<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-4526bded elementor-widget elementor-widget-spacer\" data-id=\"4526bded\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Our strategy Our society thrives when we are better able to connect with each other and with the institutions that shape our lives. We believe that more equal representation and more effective accountability is the way to address the challenges &hellip; <a href=\"https:\/\/voteforpolicies.org.uk\/strategy\/\">Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Strategy for increasing democratic participation in the UK - Vote for Policies<\/title>\n<meta name=\"description\" content=\"Our strategy for a more representative democracy, building shared tools and services to support networks of campaign organisations.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/voteforpolicies.org.uk\/strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Strategy for increasing democratic participation in the UK - Vote for Policies\" \/>\n<meta property=\"og:description\" content=\"Our strategy for a more representative democracy, building shared tools and services to support networks of campaign organisations.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/voteforpolicies.org.uk\/strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"Vote for Policies\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/voteforpolicies\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-01T14:47:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/voteforpolicies.org.uk\/wp-content\/uploads\/2023\/04\/dreamstime_m_166924533-applauding-1024x542.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@voteforpolicies\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/voteforpolicies.org.uk\/strategy\/\",\"url\":\"https:\/\/voteforpolicies.org.uk\/strategy\/\",\"name\":\"Strategy for increasing democratic participation in the UK - Vote for Policies\",\"isPartOf\":{\"@id\":\"https:\/\/voteforpolicies.org.uk\/#website\"},\"datePublished\":\"2021-03-16T14:34:47+00:00\",\"dateModified\":\"2023-12-01T14:47:17+00:00\",\"description\":\"Our strategy for a more representative democracy, building shared tools and services to support networks of campaign organisations.\",\"breadcrumb\":{\"@id\":\"https:\/\/voteforpolicies.org.uk\/strategy\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/voteforpolicies.org.uk\/strategy\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/voteforpolicies.org.uk\/strategy\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/voteforpolicies.org.uk\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Strategy\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/voteforpolicies.org.uk\/#website\",\"url\":\"https:\/\/voteforpolicies.org.uk\/\",\"name\":\"Vote for Policies\",\"description\":\"Have your say. 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